Video Production, Spokescharacter Creation, and Customized Event Planning
Top businesses ask Maximized Brand Marketing to create eye-popping and intuitive marketing and training videos, animated social media, entertaining events, and memorable “spokescharacters” to represent their concepts, products, and businesses.
Here are some examples of our work:
InspectIR Systems is the “breathalyzer to detect Covid.” When founding partners John Redmond and Tim Wing asked us to produce a high-powered training video about their prototype on just a two-day turnaround, even language was no barrier to success:
Nelson’s Green Brier Tennessee Whiskey wanted to create a short social video to describe the history and reinvigoration of its heritage core brand. In addition, the client tasked us to co-brand the video for use by select retailers. We consulted with their marketing team to create a national quality social advertising campaign, and we did it in three days:
When Constellation Brands, distributor of High West Distillery’s products, asked us to help launch unique High West western-themed products in the southeast, Maximized Brands understood the importance of conveying the rich story of the plains states where the source agriculture is grown and where they distill whiskeys. We also wanted to address our client’s passion for sustainability for future generations. The result was memorable imagery that features the tradition and pageantry of the Great American West. Throughout five separate campaigns, brand sales propelled one northeast Florida retailer’s stores to become one of the nation’s top sellers of the brands.
Take a look at some of the results:
In keeping with the adult beverage theme, almost ten years ago, Broudy’s Liquors owner, Barry Broudy, retained Maximized Brand Marketing to re-envision how we could market his liquor stores more effectively and apply our new approach to his Florida-based retail chain.
Moving away from stale “bottles and prices” advertising required a media mix that included static graphics, videos, animations, line drawings, events, VIP customer contact campaigns, education, fun events, and Smiles in the Aisles™.
Our customer-facing plan created an irreverent family of cartoon characters to highlight various store products, genres, and activities. Each “spokescharacter” is dedicated and registered to the retailer for exclusive licensing use in social media, advertising, signs, and in-store and out-of-store marketing.
Oliver, the main spokescharacter, integrates into logos, videos, signs, and other marketing materials. Oliver is a full-service character that can represent any aspect of the store. He takes on many personalities and has spawned apparel, plush toys, and other tools to promote the retailer in the footsteps of other beloved cartoon characters.
‘Bearry’ represents rare and high-demand whiskeys, often referred to by aficionados as “honey barrel” items. Bearry appears in media and store signage, complete with his own Broudy’s branded whiskey barrel, to indicate the presence of sought-after products.
‘Cherry’ and ‘Javier’ represent fun or spicy products or appeal to customers searching for something different.
Let’s discuss how videos that feature characters can work for you.
And don’t forget events that move the needle. Maximized Brand Marketing designs and engineers events and provides staff to execute them, like this sold out event for Dallas restaurant, DaMario.
